IT’S BACK!

After all the grief and uncertainty of the past 15 months, it was a genuine pleasure to be back photographing the SOE Skills Challenge at S&B Automotive Academy in Bristol last week.

There were all manner of Covid securities in place, including testing of all participants and support colleagues (myself included), mask-wearing, cleaning and social distancing.

My Role

Regular readers will have seen me write about this before, but of course last year’s event was cancelled. This year was my 6th Skills Challenge and while it’s become familiar photographic territory for me, each year I try to bring something new to the coverage.

One of my tasks during testing week is to supply “rush” images for the PR team to use for social media posts and updates during the event. I’ll usually choose a selection of the morning’s images and supply these ready-formatted for easy upload to Twitter, Facebook and so on.

Bringing Something New

This year, in addition to those rushes, I decided to deploy my 360 camera so people could get a better sense of the environment and context of the event even while it was happening.

As a result of the interactive 360 panoramas, SOE’s Facebook posts achieved far greater engagement than had been seen previously. For Twitter, the regular still images were perfect (Twitter can’t display 360s properly unless there’s something I’ve missed!)

I don’t have access to SOE’s social media statistics, but my contact was astonished to see how much more widely the posts were liked, shared and commented on compared with previous years. Much of this will have been down to the more immersive 360 images like this one:

As I say, I also supplied regular stills to support the social media posts and of course I’ve since edited and supplied the high-resolution files for SOE’s web and print publications. The images will also be used at the awards ceremony in September, which I’m looking forward to covering too.

Shining A Light on Vital Workers

What I love about this event is how it brings a focus to skilled technicians whose work is vital, yet rarely seen or acknowledged. Next time you’re on a bus or coach, or see one going about its duties on Britain’s roads, you know it’s there and working because of the skills and dedication of engineers, many of whom work unsociable hours to keep our public transport running smoothly.

Next Year?

So now I have a little under 12 months to think about what I will bring next year to keep my coverage fresh and evolving. It might be a change of approach or technique, but I already have a couple of ideas. I guess you’ll just have to watch this space to find out!

Fancy a Challenge?

Last week was huge fun as I was booked to cover the IRTE Skills Challenge 2015 for the Society of Operations Engineers. The event, hosted by S&B Automotive Academy in Bristol spanned four days and involved teams of bus and coach technicians tackling challenges from diagnosing electrical faults in a wiring loom to repairing a metal box section in the bodyshop.

It was full-on and all-go as I set about making sure I had a good selection of photos of each of the 50+ competitors over the course of the event, as well as group photos, detail shots and general views.

The pictures will be used on the SOE website, on social media and in press releases and you can see an edited selection of the pictures here.

This was my first year covering the event which has been running for 5 years now, but hopefully I’ll be invited back next year. I was really impressed with how helpful everyone was, especially the candidates who were under pressure of time and having to concentrate while I worked around them.

It was a fascinating challenge to see how to get the best angles and light the subjects in the most effective way. Welding shots are always fun as they have to be done through a welding mask (or risk permanent eye damage!), but here’s one of my favourite images showing competitor Tim Laws Chapman of FirstGroup grinding a tidy finish to his welded section in the body shop.