by Tim Gander

Buckle Up! It’s going to get rough (again)

The previous 15 years has been a tough time for many, myself included, so what will this coming recession mean and what can I do to help your business?

The short answer to either of those questions could be ‘not a lot’, but I think there are ways we can coordinate our approach and help each other. Here’s a broad outline of my plans as we head into choppy waters.

In the wake of the pandemic, I set up a Startups Exclusive package. Aimed at those starting up new businesses, perhaps as a result of being made redundant or deciding on a career change after being furloughed, this is my most competitive package and is a gesture to help individuals or teams of up to three to get their branding images in the bag. It is limited to genuine startups though, so please don’t try to book this if you’re an established business 🙂

Since the fallout of the pandemic is still with us, compounded by Putin’s nasty little war, it seems fair to keep this package going for the foreseeable future.

The other way I can help your business communicate with your audience is through video work.

Now I’m not going to pretend video is cheap. Cheap video is cheap, but that doesn’t work for most professional businesses. Even the YouTube and Instagram influencer crowd has had to up their game, but good quality video, the kind you’d want representing your brand, has become far more accessible than it used to be.

With sensible pre-production planning, a day’s video shoot can often be edited a number of ways to suit different platforms and target specific audiences. It requires close collaboration and good communication to get the most out of a video session, but the results achievable with relatively modest outlay can be far better polished than anything a solo photographer could offer just a few years ago.

Check out the Video link on my website for examples of my work

To help clients save valuable marketing budget, I’m very open with clients about what I can do for them in terms of video. Before there’s any commitment between us, I’m happy to discuss an outline brief with you. If your project requires a crew or production company, I’ll tell you I’m not the solution you need. You’ll either have to increase your budget and find the right supplier, or trim your expectations to match your available budget.

If what you want is office B roll (a flavour of your team, culture and working environment, for example), that I can do. I can undertake interview projects, short promo videos – it basically comes down to what you require and what resources will be needed to achieve that.

Ultimately, where this helps businesses is they can now access a quality of video they simply couldn’t raise budget for previously, and video has definitely become more important in corporate communications than ever it was previously.

Underpinning the services I offer, I’ve always believed that communication, coordination and flexibility are the best routes to success. I’ve been freelance for almost 25 years now, and in that time I’ve seen clients flourish and I’ve seen clients fail.

Thankfully far more have flourished than have failed, but I can honestly say that the failures were always the ones least open to communication with me, least willing to take advice on how best to make a project work and a realistic view of the resources required. I was simply a tool for the task, rather than a collaborator in their project.

It will have been a wider, embedded corporate culture which lead to this failure for sure, but if you’re open to communicating, being realistic about what it costs to achieve your goals and can be flexible to adapt to changing needs, we can help each other.

The one thing to keep in mind is that I want you and your business to succeed, even through the toughest times. If we can achieve that, just think what we can achieve in calmer waters!

If any of this chimes with you, why not drop me a line? It’d be great to hear from you.

in Advice / Industry Comment 0 comments
 by Tim Gander

We’re Not “Post-Covid” yet

Looking at when I last posted here, it seems I’ve let things slip a bit. I hope you’ve missed me.

My excuse is I’ve been busy with work, a book, a photo festival and covid finally got me. Then I got over covid, and work came back with a vengeance.

Ok, a bit more detail to explain all this.

Since December 2021 I’ve been working on my first photo book, What Happened Here (the book of the Saxonvale project I shot between 2017 and 2019). I started work on the book when I agreed to be part of Photo|Frome. I was invited to be part of an exhibition and to present a talk on What Happened Here, which meant I really needed to have the book in place for the festival.

Putting a book together isn’t easy if you want it to be the best it can be, and never having done a book before made this an even more challenging kind of challenge. However, I worked with designer Victoria Yates for the book layout and colours, and graphic designer Nik Jones who produced a map to help tell the story.

Then as Photo|Frome approached I got involved with planning my talk as well as another event I was to be involved with, a conversation with documentary and portrait photographer John Angerson. All this while work continued to roll in.

But just as the festival got underway, John caught covid and had to pull out of his talk. Then I got covid and had to cancel mine. It was all a bit of a mess really, and deeply disappointing.

screenshot of photofrome website homepage
Screenshot of the Photo|Frome website

 

What I haven’t been disappointed by is the success of photo|frome. Although I wasn’t one of the main organisers, I did jump in to help and support as much as I could (cut short only by my testing positive for Covid for 10 days). The festival was testament to the need for high-quality talks and exhibitions around photography, and there’s little outside London that caters to such a broad range of people as Frome’s festival did. The plan is to make it even bigger next year and they’ve already got national and international photographers lined up.

Equally encouraging has been the reception my book has received. I had people reserving copies before it was even printed. I expected to sell the majority of the books at my talk, but sales have been steady even without that. And because the book is very limited edition (just 50 hardback copies and 100 softcover versions), there’s a risk that by the time I come to reschedule the talk, the books might already be sold out.

So there you have it. I think it’s fair to say I’ve been a bit preoccupied lately and that’s not going to change drastically in the next few weeks at least.

I have my talk to reschedule, client work to handle and I’m also painfully aware just how neglected my current personal project on Salisbury Plain has been. I need to get back to that before it keels over completely.

In the meantime, if you’d like to support my personal work, and be the proud owner of a very limited edition photo book, head over here to purchase your copy of What Happened Here. Every copy I sell justifies all the stress and hard work just that little bit more.

Thank you,

Tim

in My News / Personal Work 0 comments
 by Tim Gander

Hacked Off

Ukrainian flag
are hackers Putin's virtual invaders?

Is Putin’s War the Cause?

It’s possible I’m turning into a conspiracy theorist, but having had my website hacked twice in two weeks, each time within hours of tweeting something derogatory about Putin and his invasion of Ukraine, I have had to wonder if there wasn’t a connection.

Even if it’s un-related, it’s been a complete pain in the !@*^# to sort out. It has disrupted my schedule and soaked up my time; I’ve had to postpone blogging for two weeks, I’ve postponed much-needed updates to my website, I’ve been trying to compose the text for my book What Happened Here as well as handle client enquiries and prepare for up-coming work. All this has been disrupted while I tackled the situation.

All that might sound trivial, and of course compared with the horrors being inflicted on Ukrainians by Putin’s invasion, it is indeed piffling. But if these hacks do have tentacles reaching back to The Kremlin, that would make them part of Putin’s war effort. Ok, perhaps that’s going too far. If it’s a theory with any legs at all, it could simply be part of a mass, un-targeted attack on any IT vulnerabilities the hackers can find, regardless of their importance.

Impact on the Sole Trader

The impact of these hacks is also greatest on those of us who operate as sole traders and freelancers because we don’t have large resources to fight back. Even with outside help, we’re having to be there liaising and dealing with the situation. We can’t just hand the problem off and go and do other tasks. If you’re a sole trader handling sensitive customer information through your website, it could be crippling.

Thankfully I did manage to get some help from my wonderful web design colleague Ben who finally got everything back to normal. I have now beefed up the security to a level which should keep the hackers out. Only time will tell.

And Just… WHY?!

Dismissing my earlier, possibly paranoid theories, it still begs the question of why my site. I haven’t the foggiest idea what the hackers wanted to achieve. There were malicious files found (now deleted), but there is no client database to compromise, no e-commerce aspect to the site. Presumably it was “just because we can” hackers.

Hacking is big now. It affects everyone. From personal Facebook accounts to huge corporate databases, everyone now has to spend more time battling hackers. We could be approaching a time when we’re spending more time using technology to sort out problems caused by technology (or more accurately, the misuse of technology) than we are using technology to assist our lives and livelihoods. Technology could be on the way to becoming a zero sum game.

Chain Reaction

Now I know this next conspiracy theory is straying into tin foil hat territory, but last weekend I was on a bike ride with my best friend. He commented that his blue and yellow bike was in the colours of Ukraine. Twenty minutes later, his rear gear mechanism packed up and his pedals would only free-spin. He couldn’t pedal anywhere and had to call his wife to come and pick him up. Coincidence? Or conspiracy? You decide!

in Industry Comment / My News 0 comments
 by Tim Gander

Is shooting film pointless in a digital age?

I have been told by people who clearly know more than I do about these things that shooting film, then digitising it, is a pointless exercise because you end up with a digital photo; why not shoot digital in the first place? Well sometimes I do shoot digital for personal projects, but it’s my choice.

So here’s my response:

1. If I shoot digital, I can only ever have a digital print from that file. Conversely, if I shoot film I have the option of a traditional (wet) print if I want it, with all the nuance and quality that gives me – far above and beyond anything achievable from a digital file.

2. Done correctly (and I’ve spent a lot of time working on this), a digital reproduction of a film negative (or positive, for that matter), should preserve much of the tonality and look of the original. It still doesn’t look like a digital image.

3. So why not add a film look to a digital original and be done with it? Because it always looks fake. And I still can’t get a traditional print from that (see 1 above).

4. When I shoot film I’ve already made certain creative choices about how I want the end result to look; I’ve baked my commitment in from the moment I loaded the film. When I shoot digital, the choices can overwhelm the creative process and the question arises, what was my original intention? What constitutes ‘the original image’?

5. Detail isn’t everything. Digital cameras now record scenes in such fine detail, it can leave the result looking sterile and forensic. Emotion and nuance are difficult to preserve in a forensic medium.

6. Why get so bent out of shape about the fact I shoot film? Some people get quite heated about this and I just don’t understand this reaction. Do they rant at watercolour artists? Do they criticise sculptors who must surely be throwing their chisels away in favour of 3D printing?

Apart from all that

I shoot film for all of the above reasons and for more besides (archival stability, provenance, approach and so on). Let me do my thing. And if my results are rubbish, by all means have a go at me for that. Criticise my results, not my method of obtaining them.

Right, I’m glad that’s settled once and for all…

PS. To see more of my personal project work, head over to https://www.takeagander.co.uk

If you sign up to my quarterly newsletter at https://www.takeagander.co.uk/contact before March 1st 2022 you’ll receive a 10% discount code for any order worth £75.00 or above AND be in with the chance to win an A4 fine art print of your choice! The winner will be announced on Friday 4th March 2022.

A roll of 35mm film lies curled on gritty ground having been pulled from its canister and dumped.
From my series What Happened Here
in Industry Comment / Personal Work 0 comments
 by Tim Gander

Documenting Challenging Times

On The Vaccination Trail

Regular readers will be aware of my recent work covering the vaccination programme in Wiltshire. I’d like to dedicate this post to all the hard-working front line staff who are the reason the vaccination rollout has been such a huge success.

I blogged previously about the initial coverage of the walk-in vaccination service at Bath Racecourse, but since then I’ve visited a mobile service on a bus, a school vaccination day and most recently, a session on a narrow boat.

The client, NHS BANES, Swindon & Wiltshire CCG (BSWCCG), use the images for social media promotion of the vaccination programme as well as for external stakeholder communications and reports. However, the images are more than just PR. They’re an historical record of the regional effort to control Covid-19 and its effects.

A Client With Vision

Perhaps 20 years ago such a huge national effort would have been covered more widely and in greater depth by the regional and local press, but they are largely absent from from the scene. With few (I suspect now the number is 0) industry-trained photographers covering local news events anymore, there’s a vacuum of photographic coverage of important regional stories.

This is a shame, but I’m thrilled to be able to help document what is undoubtedly a critical moment.

While BSWCCG is not a media company, their communications team have recognised the need for photography not only as a promotional tool, but also as a means to document the clinical effort within the pandemic. And though I’m no Dorothea Lange, this exercise echos that need to record a critical issue to raise awareness.

A young man is seen receiving his vaccine. We can only see the man, who is wearing a mask, and the arms of the nurse administering the vaccine.
August 2021 - Bath Racecourse.
A college student receives her Covid vaccination on board a bus.
September 2021 - Wiltshire College.
A school pupil in his school sports hall is vaccinated by a nurse.
November 2021 - Clarendon School, Trowbridge.
A blonde nurse bends to vaccinate a female patient on board a narrow boat.
A Covid 19 vaccination is administered on a narrowboat on the Kennet and Avon canal.

My Approach

Not all of my images are strictly fly-on-the-wall photo-documentary, though I do strive to capture what I witness with as much honesty and integrity as if I was still a staff news photographer.

For example, at Clarendon Academy, the two pupils I had permission to photograph had recently come out of self-isolation after contracting Covid-19. This meant they were unable to have their boosters on the day, so I posed those shots with empty syringes (and they were captioned as posed). However the images of the nurse at the dilution station were all taken as she did her work. Nothing staged, pure documentary.

Meanwhile for the narrow boat visit, as for the Bath Racecourse and Lackham College sessions, the vaccinations were real and I had to get my shots live. I couldn’t ask a nurse to hold a position or pose while I got set up – I couldn’t interrupt the process of administering an injection.

This makes for some challenging moments. In particular, in the cramped confines of a narrow boat I had to be very aware of my surroundings. Hats off to the staff who had to work in there all day; I kept my time on board to a minimum.

Regardless of any challenges, I have to go in with a calm, professional attitude. Being jittery about camera settings, working in the rain, with difficult light, or stressing about working in a mask will transmit to those I need to work with, and they’ll react negatively and rightly so. They have a job to do and protocols to follow, they don’t need a clown in the room.

Clinical nurses at tables in a school gymnasium with blue walls prepare to vaccinate school pupils in Trowbridge.
Setting up in a school sports hall.
Nurses at tables in a school sports hall prepare syringes with vaccine prior to administering the injections.
Preparing syringes in a school sports hall used as a vaccination centre in Trowbridge, Wiltshire.
A nurse in mask and apron dilutes a vial of Pfizer vaccine by turning it in her fingers 10 times.
Mixing vaccine.
A registered nurse holds up a vial of vaccine to the light to check it is still clear and good to use.
Checking the vaccine.

Thank You

So I want to say a big thank you to NHS BANES, Swindon & Wiltshire CCG for commissioning me. I value my involvement in this effort and if there is more to come, I’ll relish the opportunity to play my small part. Also to the administrative staff who’ve been so helpful and in particular to all the registered nurses who, while being utterly professional in their work, have accommodated me in mine.

Thank you.

And Finally

This is probably my final post for the year. I’ll be back in January, kicking off with a look back at 2021 and a look forward at 2022. So have a great and safe Christmas and New Year and I’ll see you again soon. Thanks for staying loyal through 2021.

Tim

in Case Studies 2 comments
 by Tim Gander

From the Archive: The Musicians

This week I’m going to talk about a collection of pictures which are relatively recent, but which seem much older. To be honest, anything from 2020 now feels like a different era.

Rachel and Silas

One, a portrait of Rachel Byrt, is already in my Business Portraits portfolio. While the other, featuring Silas Wollston, hasn’t made it in yet, but I think it needs to because it’s a strong image. There are in fact a few potential candidates in the set.

Viola player Rachel and harpsichordist and organist Silas visited my home back in August 2020. It was part social/part portrait session, so for the portraits we made space in our kitchen/dining room for a mini studio. As ever through 2020, the prevailing Covid restrictions were observed.

Viola player Rachel Byrt in black and white, holding her viola and looking to camera.
Viola player Rachel Byrt.
Colour photo of Viola player Rachel Byrt wearing a black coat holding her viola and looking to camera.
An alternative shot for Rachel.
Colour portrait of harpsichord player Silas Wollston holding his virginal and looking to camera.
Silas' profile portrait.

Working Smart

Being such a tight space, I had to be creative with just a single studio light and a black backdrop which I used as a flag to control the lighting. Our bright yellow feature wall took up backdrop duty. This worked very well for both the colour and black and white photos.

Each portrait required a slightly different setup, but for an impromptu music session I took the studio gear away and captured some action using my medium format film camera.

Photo showing Silas Wollston standing with his up-ended virginal, with the photographer's studio light and "flag" in shot.
A tight space for so much kit.
Black and white square format photo of Silas Wollston siting at his virginal (harpsichord), seen through two music stands which are in the foreground.
Silas Wollston during a practice session.

Because Rachel and Silas are busy professionals, it was important to ensure they had a decent choice of pictures for different areas of their work. Also, without knowing where pictures will be used it was important to have a variety of upright and landscape oriented images. Both Rachel and Silas have their own picture galleries from which they can download what they need, when they need it.

Ready for the Comeback

I would love to do more musician profile work, but of course it’s been a tough time in the creative arts. Fingers crossed 2022 will be the year when live music really gets going again. When it does, I’ll certainly be happy to do my bit whenever it happens.

in Case Studies / My News / Older Work 0 comments
 by Tim Gander

A Busy Quiet Day

Some days look quiet on the diary, but in practice are anything but restful.

Take yesterday as an example; I had no commissioned work on, so I decided to make a trip to Salisbury Plain to work on my much-postponed project.

That required a 5am alarm call (I had forgotten what a punch in the face that feels like!) This was my first trip to the Plain in many weeks, and the plan was to retry a shot I’d done before, but wasn’t entirely satisfied with.

Unfortunately, after such an early start and a three-mile walk (no, it’s not a great hike, but with medium format camera, lenses and tripod it feels a bit longer), the weather decided to be too dull to make the picture I was after.

The view of an image of Stonehange as seen on the focusing screen of a medium format camera.
The view through my camera - a very scratched focusing screen!

Ok, so the six-mile round walk wasn’t a killer, but the early start was giving me a bit of a kicking. Time to head home.

On the way back I swung by my local picture framer to pick up a couple of pieces of non-reflecting glass. This is part of my master plan to keep improving how I digitise my negatives, squeezing every last drop of quality I can from the process. I didn’t stay long, he was busy with framing work for London galleries.

Back home, I tried a bit of admin, but by now my brain was aching for a little sleep, so I took a power nap (ok, 90 mins) to recover before lunch.

Then it was back on the admin, handling client enquiries, a bit of social media work and planning next week.

I did manage a bit of R&R in the evening, but then the lure of photography drew me back again. I’d recently updated some flash equipment, so had a bit of an experimental session with that. Focusing on areas around the home, I looked at how I could use the new gear to create different effects. Call it play, call it fooling around if you will, but a photographer who only works with their new gear once they’re commissioned to use it is a fool.

By the time I’d quit trying things out, it was 10:30pm and I was finally ready to stop, but not until I’d transferred my test flash images to my computer and had a look through the results. So ok, it was nearer 11pm when I finally shut the laptop.

I sometimes beat myself up that I’m not dedicated enough to what I do, but then when I sit back and look at it properly, I don’t think I’m any kind of slouch; I just need to remind myself that even a day which doesn’t produce solid results isn’t a day wasted, it’s a day invested in something yet to happen.

in My News / Personal Opinion / Personal Work / Uncategorized 0 comments
 by Tim Gander

A Shot In The Arm for Vaccinations

Just as I thought things were getting quieter for August, last week went from just one photography job on the diary to four. Three were last-minute requests, but all were welcome. All of them were thoroughly enjoyable.

Off to the Races!

The photo session I’m featuring here took place on Thursday when I was asked to make a series of images to promote Covid vaccination amongst the younger population.

16 to 25-year olds have been called forward by the catchily titled NHS BANES, Swindon & Wiltshire CCG to have their vaccinations at Bath Racecourse and I was asked to create a set of images showing the journey through the vaccination process.

I’ll only feature the two images which have already been used in the Twitter campaign so far, but the set came to almost 90 images, more of which I’m sure will be published in the future and across multiple media.

The Look and the Flow

A couple of critical factors helped keep this set tight; avoiding holding anyone up and ensuring only those who’d granted permission were included in the photos. This is a delicate area requiring care and diplomacy. The bull-in-a-china-shop approach isn’t my style anyway, and wouldn’t have got me anywhere.

But working nimble and alert and using a simple set-up all helped give the set a certain look. All the shots were taken using available light and the majority were taken on a single, fixed lens (as were the two images here).

A young man receives his Covid vaccination. He is wearing a mask and we can see the nurse's hands, one of which has just withdrawn the syringe.
Sam receives his Covid vaccination at Bath Racecourse.
A young woman receives her Covid vaccination. She is wearing a mask and we can see the nurse holding the upper arm into which she has inserted the syringe.
Louise receives her Covid vaccination.

In fact using just one fixed lens also helped keep the set unified, and this helps the story to flow. It’s a technique I use whenever possible, and certainly on anything requiring a photo-documentary approach.

Photography with a Purpose

I would have loved to have documented more of the covid crisis right from the start, but without a media outlet or a client commission, it would have been a reckless exercise. I’m pleased I got this opportunity, and though it was brief (and intense!) I can at least hope that my images will help encourage a younger cohort to step up for their jabs.

For the very latest information regarding Covid, please visit NHS.org.

in Case Studies 2 comments
 by Tim Gander

No One’s Bursting My Bubble

I’m not sure “busy” quite describes the intensity of my work recently. The fact is, since April I’ve been busier than at any other time in my 23-year freelance career.

This is a post-covid bubble for sure. Pent-up plans, postponed events and long-neglected websites have suddenly become the focus of many corporate marketing teams, and I’ve had the pleasure of working with many to shoot the stills, and now video, they need to bring those plans to fruition.

Biggest Project to Date

One project in particular has dominated my diary. I suspect this won’t be the only blog post I reference to it either, and that has been the stills and video content for Shaw & Co’s new website.

The Shaw & Co website homepage.
The new Shaw & Co website.

Shaw & Co has been a long-standing client of mine. In fact I first photographed company founder Jim Shaw way back in 2010 when he was at a different, now defunct firm in Bath. But my work with the Bristol-based corporate finance firm came about by a chance google search for a photographer which has kept me going back ever since 2017.

And so for the past 5 years I’ve been taking Shaw & Co’s team shots, head shots and office stock images. But then during 2020 their Chief Marketing Officer Paul Mills brought me into the picture about their plans for a re-brand. This was going to be a bit more than the usual photo session.

This time there would be video alongside stills on the website, so I started to look into whether I could deliver that for them. My cameras were video-enabled, but I knew enough about video to understand you don’t simply switch from stills to video mode and wave the camera about a bit. At least not if you want anything vaguely usable.

Lockdown Learning

Lockdown proved a useful breathing space for me to research and learn the very basics, but there’s nothing quite like having an actual commission on the books to focus the mind. In fact it was essential for me to have a goal to work towards. Video is a huge discipline and you can stray off in all directions if there’s no end-goal. You can also spend your way to bankruptcy if you’re not careful. Knowing what the requirements were for what I needed to deliver allowed me to focus on the kit and the skills I needed to develop as priority.

Being Part of the Process

Perhaps what has been most unusual about this project is just how deeply embedded I’ve been with its development – seeing the brand graphics as they evolved, liaising with the design agency Design By Structure at various stages and even finding my own suggestions being incorporated where appropriate. With some projects I feel I could be a robot with a camera, told to “stand there, shoot that,” but not on this occasion; I was definitely part of the team here.

The website launched this week and given the time period over which it has been developed and implemented, it really is an astonishing achievement. I’ve known much smaller projects to take far longer, which is testament to Paul’s enthusiasm and drive and his ability to enthuse all those around him.

Having Faith Helps

It’s also fair to say that the confidence Paul (and Jim) placed in me has sometimes outstripped my own self-belief, but I’m incredibly proud of the speed of my development and more importantly of the work I’ve turned in.

You can now see the stills and video clips over at Shaw & Co’s new website and even if their work isn’t an area you’re familiar with, I’d love to know your thoughts here.

Is That It Then?

Now I know I said this was a post-lockdown bubble, and things have quietened off a little as we get into August, but I’m still busy with new work and projects which were delayed by covid.

I also know that whatever happens next, I’ve gained valuable skills I can offer new and existing clients. I also know Shaw & Co are keen to build upon what we’ve started, so bubble or not, I’m confident there’s more to come.

in Case Studies / My News 0 comments