What Is Commercial Photography?

While I’ve been having great fun with personal projects, launching a new website and planning for an exhibition, I feel it’s time to bring this blog back to the subject of commercial photography. Which already raises a question: What is Commercial (note the cap C) photography?

Strictly speaking, I don’t often do Commercial photography. If asked to put myself in a pigeon hole, I describe myself as a corporate communications photographer. This is because although I take pictures for (lowercase ‘c’) commercial gain, Commercial photography in its strictest sense means pictures taken to be used in advertising. This distinction can be an important one in certain contexts.

For example, many people believe that a photo taken for a newspaper or magazine editorial article is automatically Commercial because the photographer got paid (hopefully) and the publisher is a commercial enterprise, but this muddies the waters when it comes to describing such issues as data protection and rights to how a photo can be used.

If I go out and take a photo in the street to illustrate an article, it is covered by editorial standards and can be used without obtaining the permission of every single pedestrian who happens to appear in the recorded scene.

Likewise if I take a picture for a personal project, this is covered by an artistic right for the work to be taken and exploited by me. There would be a vanishingly rare chance that the image could infringe anyone else’s rights provided I didn’t use it in a defamatory context. Or, and this brings us back to my central point, a Commercial context such as an advertisement.

Commercial photography with that now familiar capital ‘C’ refers to pictures taken for the purpose of promoting or advertising a product or service. This extends to advertorial, where a business or organisation pays for the placement of an article within a publication which is made to look like it was written by a journalist, but these by law have to be clearly marked as ‘Advertisement”.

Of course the waters get muddied further by images used in social media where the client may have paid for placement, such as on Instagram, where it’s sometimes less clear. All sponsored posts on Instagram are marked as such, but if a client commissions or buys a photo and puts it on their Instagram feed or on Twitter with a view to it bolstering their brand, well that’s now transformed the image from editorial to commercial and we have to be wary of this.

As a rule, any client who commissions me to take photos for their corporate communications (which includes social media feeds), needs to ensure they have all permissions in place at the time I take the shots. It is the client’s responsibility to organise this and it may include property rights too.

So yes, that capital ‘C’ can make all the difference and it’s important to know and respect

 

 

More New Plans!

As if the launch of takeagander.co.uk wasn’t exciting enough, I’m now also preparing for an exhibition!

On June 20th I’ll be launching a small show in the cafe space at Black Swan Arts in Frome. Rather excitingly, the exhibition will run for a month and will span the very busy Frome Festival period (5th – 14th July) and will feature a very select choice of prints from my Saxonvale (What Happened Here) project.

The prints will be certificated one-offs printed on fine art paper and simply framed, matted and ready to hang. I’ve yet to settle on final prices, but I’m hoping to keep them as accessible as possible.

At this stage I’m very keen to hear from local businesses or organisations interested in part-sponsoring the exhibition. It’s worth noting that the Black Swan cafe is extremely busy at any time of year, but come Frome Festival it is almost always full to capacity, so an excellent chance for some valuable exposure.

With or without sponsorship, the exhibition will be a really exciting first public outing for What Happened Here and I’m looking forward to seeing how it goes down, especially from people who aren’t from this area or familiar with the Saxonvale story.

If you or anyone you know is looking for some additional publicity in conjunction with what I promise will be a beautiful and thought-provoking photographic exhibition, do drop me a line tim@timgander.co.uk. At the very least, let me know if you’re planning on coming down and perhaps I’ll see you there in June.

Tah Dah!

Well I’m sorry to have kept you waiting, but I hope you’ll think it’s worth it. My new site takeagander.co.uk is now live!

The name comes from my Instagram handle, takeagander, and since that’s where I’ve been posting work from my personal projects it seemed fitting to create a website which tied in with that. I was also incredibly lucky that the business which was holding the URL takeagander.co.uk had let their subscription lapse and they didn’t renew it before it expired. Get in there!

So now I have a site where I can bring projects together and offer high-quality fine art prints of the images, which I hope will fund new projects in turn. Of course that’s the dream and it’s very early days, but with the site having been launched less than a week ago, I’m thrilled to have made sales already.

I’ve kept the offer simple for now, just two paper types and a range of sizes, but if there’s anything you’d like to see (framing options, canvas prints perhaps?) let me know and I’ll look into the possibilities.

The galleries are set to grow in size and increase in number as I add new images and entire new series, so I hope you’ll bookmark it for regular visits. You can even sign up for updates, which I promise will be kept infrequent.

Of course this is all in addition to my on-going corporate communications work, but I have found that personal projects have really helped keep me fresh and energised when tackling commissioned assignments. It’s great to have both sides of my career up and running.

Please do let me know what you think of the new site, or perhaps more importantly the photos on there. I have to say the quality of display is impressive compared to how images render pretty much anywhere else on the web.

Of course if you see something you’d like to hang on your home or office wall, I’d be thrilled to make your custom, but you’re welcome to just say hello.

Nothing to see here… yet.

Don’t you hate it when a brand shows you a shadowy teaser photo of some slick new product? Often weeks or months before the product is on the market, Camera companies do it all the time and I’m sure other manufacturers do it to.

Well the good news is, I’m not about to show you some largely obscured piece of high-tech loveliness. No top-lit, low-key photo of a stippled aluminium surface designed to make you want the thing even before you have any idea what the thing actually is.

However, this week’s post is a little bit of a teaser (I almost typed “little teaser”, but decided that had unfortunate connotations).

Cutting to the chase, I am “this close” (holds forefinger and thumb of right hand approximately 1 3/4 inches apart) to launching a new website.

The new site is quite separate from this one because I’m very much continuing in the corporate communications photography business, but I felt that after 30 years as a photographer I should be stretching my creative wings even more.

The site will feature many of the works I’ve posted to Instagram, including chosen works from the Saxonvale and Skip Art projects and a lot more of my personal film photography, but re-digitised to a standard more suited to fine art prints than was originally the case.

Saxonvale was mostly scanned on a flatbed scanner which was destined for landfill, which while poetic in the context of the project, didn’t really give me the file quality I sought for anything beyond Instagram.

Once the site is live you can be sure I’m going to be banging dustbin lids together until everyone knows about it, so watch this space for more news, or just listen out for the clanging of cheap pressed steel.

Sound Move

In this post I’m back to talking personal photographic projects, this time with one of the quickest I’ve ever done!

A few weeks ago, the local record shop in Frome, Raves from the Grave, was preparing for a move to a new location within the town as they’d outgrown their current store.

In fact they were only moving a couple of streets away, but they’d been in the Cheap Street shop for 12 years (22 years on the same cobbled street and Catherine Hill even before that), so in all that time had become something of a local institution.

I remember my first trip to the Cheap Street store. It was astonishing, with CDs on shelves which extended right up to the ceiling, with more squidged in wherever there was a nook or cranny. The same with DVDs, though I was never a big purchaser of those. The real pleasure though was that they also specialised in vinyl, new and secondhand.

So when I heard about the impending move, I decided someone (me) ought to go in and capture the essence of the place – the heady mix of chaos and order, the colours, lines and hopefully some of the people too.

Of course being a personal project, it had to be shot on film, which also seems appropriate for a record shop (in particular, one selling vinyl).

I only had a two-hour gap in my day and three rolls of film with which to capture what I could, so there was a bit of a challenge, but as a series it sits together pretty well.

Of course Raves from the Grave and I were able to trickle the images out on social media over the course of a week and it was fun to see the reactions to the images. I even started meeting people in town who told me how much they enjoyed the series.

Now the move is pretty much complete and the old shop is soon to be taken over by a new business, a chocolatier I believe, so I’ve captured the end of an era. What with that and Saxonvale, I seem to have a knack of capturing era ends. Maybe I’ve found a new niche!

PhaseOne PhaseOut

Late last year PhaseOne announced they would no longer support iView Media Pro, the image cataloguing software which I’ve relied on for almost 20 years to catalogue my digital image library.

I’m trying to be charitable towards PhaseOne for this development as I understand the code which underpins iView is being made obsolete by computer operating system advances (32 bit to 64 bit for the techie-types), though I think they could have been more helpful and understanding in helping photographers make the transition.

Instead I was offered the eye-wateringly expensive option of subscribing to PhaseOne’s editing and cataloguing tools, which I don’t want since I already have LightRoom for editing, or using a third-party cloud-based library solution which is A) quite expensive, B) Cloud-based and C) Doesn’t reflect the way I work.

What iView allows me to do is locate any digital file I’ve taken since I went digital in 2000. A client can request a file from any year since then and I’ll be able to get my hands on it. iView was simple, robust and did only what I needed it to do (which is why it was simple and robust), but nothing lasts forever.

And so I’m looking at NeoFinder, the closest replacement I could find which doesn’t assume I am either an amateur with very small, occasional cataloguing requirements, or NASA with thousands of users and millions of digital assets to keep track of.

The switch-over isn’t going to be entirely pain-free. I had hoped I could just export my iView catalogue to NeoFinder, but to do that I need to have all my CDs, DVDs and external drives connected at once. Setting aside the 9 external hard-drives I now have, there’s the small matter of the 360+ optical discs which would all need to be mounted at once. It’s be fun to try, but it’s not happening.

As I write this, NeoFinder is chugging through my first external drive. That’s around 78,000 image files! This may take some time.

NeoFinder also works differently to iView and this is a bad and a good thing. I used to just select individual key images from a job and throw them into iView, but NeoFinder doesn’t work that way. You pretty much have to build a catalogue of the entire volume (hard drive).

While this can seem slower, it can be done in the background of other tasks – for example me writing a blog post about cataloguing software while my cataloguing software creates a new catalogue. It will also, I think, reduce the risk of important key images being missed, which was something I very occasionally managed to do in the past. It was always a correctible error, but good to know NeoFinder will be more belt and braces.

I appreciate this may not be the most thrilling, inspirational post for you to read so please accept my apologies and this virtual cupcake (non-redeemable anywhere and no cash value), but it’s one of those dull things you can’t live without, like Essential Waitrose Quinoa. If I don’t keep track of all the photos I’ve shot, it becomes a nightmare for me and a deep inconvenience for my clients.

It’s all fine though. I know once I’ve gone through this process, I should be good for the next 20 years. Fingers crossed.

 

Cairncross Review Review (Part the Second)

The silence is deafening and so is the noise.

The problem with the Cairncross Review is that it tackles issues which should trouble us all, and deeply, yet I’m seeing very little discussion of it not only amongst former journalist colleagues and photographers, but also the wider public.

Much of the problem seems to stem from a general lack of awareness that it was even being undertaken. When I look through the list of organisations and individuals who submitted responses to the call for evidence, all the usual suspects are there (Johnston Press, Facebook, Google, The Guardian, News UK), but not a lot from individuals with specific interests in the industry.

From the general public there were 588 responses, but the report doesn’t publish more than excerpts of these submissions. On the one hand, that’s a larger public response than I was expecting. On the other, it’s pretty abysmal given the importance of a thriving local press sector for our freedoms and democracy.

This relatively low response will be a result of factors such as ignorance of the existence of the review, apathy and perhaps most understandably, an exhaustion brought about by the constant white noise of Brexit debate.

And even I am sitting here wondering why I care so much for an industry which has now given me less than half of my professional life. I’m too busy with keeping my own business running (as well as trying to expand my documentary work, which is in itself a response to the collapse in local journalism) to invest in a future which will be entirely out of my hands.

For now I just need to summarise a few points from my reading of a selection of the responses, in no particular order:

  1. Facebook and Google consider themselves innocent in all this, indeed they claim to be putting masses of cash back into regional journalism and it’s the publishers which are failing to take advantage of the new opportunities open to them.
  2. The publishers consider themselves innocent in all this and their sales were fantastic and revenues strong until the nasty digital boys came and smashed up their game.
  3. Neither side can quite bring themselves to admit the truth, instead pushing positions which are self-serving and often delusional.
  4. Government ultimately has no answer to this. Whatever they do will be wrong and will end in tears, corruption and a slow death for local journalism (followed some time later, probably a Wednesday afternoon, by national journalism).

Whatever happens though, I will try to keep an eye on developments. I can’t help it, and I really do believe that if you care for democracy and a diversity of voices in the many media available to us, you should at least make an attempt to bone-up on the broad outlines of the Cairncross Review and the developments which arise from it.

From next week though, I need to get back to talking about my own work and personal projects before the crashing silence and deafening noise get too much.

Cairncross Review Review (Probably part 1)

I’ve been trying to wade through the results from the Cairncross Review into the future of high quality journalism in the UK. I’m not very good at analysing dense, copious amounts of data, but I care and want to try to see where local and regional newspapers are headed (apart from down the plughole). 

What is striking is the content of some of the submissions to the call for evidence which are interesting (ish) reads, especially in the sense that they are a weird mix of kernels of truth and self-deceiving, massive pants-on-fire lies. 

Check out this particular example from the now defunct Johnston Press, written by the then CEO David King: 

“Legacy print publishers have struggled to adapt to the structural changes in the way content is consumed, limited by their geographic publishing models, falling ad revenues, circulation volumes and the need to increase cover prices. In some cases, constraints on investment have been exacerbated by the need to service legacy debt and closed defined benefit pension liabilities, as is the case at Johnston Press.

Yet despite this, to date the traditional publishers have sought to continue to invest in journalism, and remain by far the greatest investors in quality content creation, despite the need to reduce costs. The tech giants, who are the facilitators between audience and content, enjoy the revenue from surfacing this content while not contributing to its cost. These tech giants also control which content the audience sees and which audience a publisher can access. Moreover, they are largely unregulated.” 

There’s so much to unpick on so many levels, all packed into just two paragraphs. Bear in mind also that within JP’s submission, their “facts and figures” don’t examine anything earlier than 2008, handily side-stepping the fact that it was their greed and incompetence since the early 1990s which crippled the pension scheme and ultimately led to the collapse of the entire business in 2018. As for “sought to continue to invest in journalism,” in all known universes, this stretches credulity far beyond snapping point. 

Beyond JP’s corporate culpability it is too easy to dismiss the ‘traditional’ press as just a victim of progress, but whatever the causes, that which is displacing it does not have the same accountability, nor does it have any pretence to uphold democracy. All this is very dangerous indeed. 

Also, these changes in local and regional papers is already affecting the nationals who traditionally relied on a steady flow of fresh, diverse talent from the news rooms and photography pools of the local/regional press. We are now well beyond the point where people without independent means could afford to work for national papers given the collapse in wages and freelance shift rates. The majority of voices we hear are those who can afford to work for the fun of it and their viewpoints largely reflect their relatively privileged positions.

I fear with the likes of Newsquest using the same insane business model as JP, this review and its conclusions have come too late to do anything meaningful beyond arranging the funeral for an industry which has no reason (beyond mis-management) to be a victim of progress or change. The Government is supposed to make some kind of response later this year. Who’s going to put money on that response being anything more than laying on some warm sausage rolls and cheap wine for the wake?

Space – Time Continuum

A recent experience reminded me once again of the importance of two particular aspects of a corporate portrait photography session, namely space and time. In fact as these two elements are inextricably linked, we can refer to them as a continuum.

Setting aside the fourth dimension for a moment, on this particular occasion I was shown into a vast board room, which would have been perfect except it was mostly filled with immobile boardroom furniture; massive table and countless chairs. At the same time I was told I could only have the room for half an hour, which is approximately how long it would have taken me to set up the lighting kit even if there had been space to do so.

This would have left no time for any photography to happen, let lone the two hours I was booked for. A continuum conundrum, no less.

Thankfully we were able to find an alternative room which, though smaller, had much more clear floor space. It was also available for two hours, which was just about enough – not perfect, as I was booked for three (and could happily have filled them with the shots listed as required), but better than zero minutes by quite a considerable percentage.

Of course when you’re setting up a photo session, coordinating the schedules of everyone involved is often a headache, but it’s worth thinking of the room and the time required as if they were two more people in the schedule. If a room or the time in that room are unavailable, it’s a no-goer.

The time required will depend on how many people are to be photographed and the brief to which I’ll be working (more varieties of poses etc will obviously require more time) and at least 30 minute’s set-up and break-down time should be factored either side of the session.

How much space is needed will depend on whether it’s close head shots or full-length portraits required (full-length requires a great deal more space), but as a rule of thumb for headshots, you need to allow approximately 2.5 – 3m width x 3m length (length being the distance between where I’ll stand and the next wall or immobile obstacle).

This is approximate, but it is a realistic guide. You can easily add another couple of metres to the length for full-length portraits.

The photo on this article shows an example of where I’ve had more space than I knew what to do with (it was in fact one half of a hotel ballroom!), but seeing the set-up gives you some notion of how that space is used.

So remember, when you’re booking all the executives and colleagues for that all-important photo session, don’t forget to plan the room and ring-fence the time. Without those two elements, the space – time continuum breaks down and everything else becomes academic.

Back to Business

Is it me, or is 2019 already feeling a bit used? a bit secondhand? At least from tomorrow we can officially (because I say so) cease commencing every email with “Happy New Year!” and just get straight to business, polite niceties notwithstanding.

But what should that business be? In my case I’m already seeing the return of clients from last (and previous) years, booking me for repeat events or new corporate photography sessions. I’ve already landed work with new clients and am fielding enquiries from as-yet-unconfirmed new clients, so I can’t complain too much if 2019 already feels a little 2018. That, after all, was a pretty good year for me, so I’m looking forward to more of the same plus some.

If there is a small cloud hovering over the sunny uplands of 2019, it has to be the uncertainty of Brexit. But while businesses work hard to prepare for the unpreparable the one thing they have to avoid is a head-in-the-sand response to marketing.

Oh yes, that ol’ chestnut. Whenever things get tricky, be it recession, austerity, Brexit, bad weather, the season finale of Strictly, you name it, too many businesses batten down the hatches and decide to tighten spending. This isn’t a bad thing in and of itself, but when marketing (which of course includes photography) is often the first victim of pulling the belt in a notch or three, that’s when the harm is done.

Businesses which market through the hard times always come out stronger. Of course the marketing has to be the right type, and photography may not even be what’s needed, but if you need it, you need it. There’s no getting around the fact that sometimes, and quite often, good commerce relies on good communication and good communication relies on really good photography.

An additional risk of suddenly pulling the photography budget (so you’re still marketing, but perhaps you switch to cheaper sources of imagery) is the KERKLUNK sound you hear as your marketing materials go from professional, personal and engaging to ubiquitous, remote and faceless.

I think it’s fair to say that most established businesses with a history, but which don’t want to become history, understand the vital importance of fresh, bespoke, exclusive imagery in their marketing and to suddenly pull the plug when the future looks dicey is the knee-jerk reaction of a business about to find out what free-fall looks and feels like.

So hard Brexit, soft Brexit, don’t make Brexit your exit. If you want to keep doing business, you need to keep marketing because if things do get tough, you need to be seen as the business that’s above it all; still focussed, still professional, still friendly and approachable and above all, still in it for the long-run.

Happy February everyone!