Beyond the Brief

Next time you’re planning to update the photography for your corporate communications, why not consider allowing some additional creative time within the session? Allowing some creative space beyond the brief could result in some interesting results.

An excellent example of this is from November last year when I was commissioned to create new team head shots for business data analysts Kaiasm – I’m massively paraphrasing what they do for the sake of brevity.

There was one shot which I pretty much took as a bit of a joke; I’d noticed how the data graph behind the founder Liam McGee’s head made him look like he had a halo. When I mentioned this to him, he obliged with a suitable pose and expression and I took the shot.

The photo was included in the final edit because I know clients often enjoy the odd outtake in their set, but I didn’t expect to see it used.

A couple of weeks later, the local paper ran the photo with an article about Kaiasm and their pending expansion plans.

So allowing some creative freedom and a dollop of humour can lead to unexpectedly useful results. That photo will have drawn far more attention to the article than any plain headshot or stock image of the office would have done, and will have conveyed Kaiasm as a business run by human beings, not robots.

Bear in mind the creative possibilities, even the occasional happy accident afforded by engaging a professional photographer, and you may find the results are a revelation.

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