A Helpful Guide

How many public relations and corporate communications photographers do you know who publish their rates online? I bet you often have to dig around on their websites, discover there is no fees information there, then have to email them and wait for a reply before you can even start to get a feel for their rates. And since you’re going to get a few estimates in, this process can really slow you down.

Several years ago I made the decision to simplify life for my clients and myself.

My fees guide is based on the fees I tend to charge for the services I tend to be asked to undertake. Before this I was often spending time putting estimates together only to discover that around 90% of the time they were the same as I’d quoted another client for a near-identical job. So why not save myself the trouble and save my clients’ time and just publish what I pretty much know I’ll charge for any given time frame for the work I typically do?

Of course not every client needs exactly the same thing, but the fees I set are a guide and as such are adaptable to most scenarios. It’s often not much more than a tweak here or there to get to a final fee. What this also means is that by having guide fees published online my clients are happier knowing that I’ve based my final fees on a foundation which they’ve already seen.

This instils confidence that I’m not just plucking figures out of the air depending on what I think I can shake out of a client’s purse. Also, the client who doesn’t want to budget for the quality and service I offer can save themselves the time of contacting me when really they want someone who’ll do a much cheaper job (it’s true! such clients exist!)

So next time you’re scouting for a photographer to undertake some PR or corporate work for you, if you’re lucky enough to need someone in the Bristol/Bath/ area, at least you know of one photographer who’s open and up-front about their rates. I’ll be happy to hear from you!

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