Right On The Button

Earlier this year I was involved in covering the Summer graduation ceremonies for University of Bath, my principle role being to generate images for rapid turnaround for social media use by the press team.

So when they asked if I could do the same for their Winter graduation ceremonies this week I was delighted to be able to help.

It was a hectic task because I was there on Wednesday to cover three ceremonies and turn pictures around after each one, but it did remind me a little of the old press days of having to beat deadlines. It involved some very tight editing to ensure the best pictures got sent as fast as possible; no real time to “umm” and “ahh” about which pics to pick because by the time I’d selected, captioned, edited and delivered, the next ceremony was about ready to start.

When I’m doing this I tend to put on my social media hat (figuratively speaking since I don’t actually own an actual social media hat) and go for the pictures I think will work best on Facebook and twitter. This means setting aside the more formal shots in favour of less posed, more spontaneous ones and of course this requires me to be more attuned to those kinds of shots as the event is unfolding.

The awarding of an honorary degree to retired Formula One racing driver Jenson Button added an extra frisson and urgency to the second ceremony of the day. Luckily I’d managed to get some shots of the local hero (and, I believe, international heart throb) arriving which I was able to file before the ceremony started so the press team could tweet fresh photos before he’d even gowned-up.

Before the third ceremony started I’d filed more photos of Jenson as well as photos of students celebrating their graduations, then I was straight back in to covering the final ceremony of the day which again I filed straight after for the press team to share.

By the end of the day I’d shot about 800 images, but everything went smoothly, the feedback was great and when I got home I took a look at the responses on Facebook and Twitter. It was good to see people had been following the feeds, liking, commenting and sharing, which was of course the point of my being there.

On a slightly different note, time allowing I’m going to do one more blog post this year which will probably be my round-up of 2016 in pictures. After that I’ll take a bit of a rest until January 2017.

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