A Wee Bit of PR Goes A Long Way

At the start of last week I was asked by University of Bath to come into the Department of Chemical Engineering for a photoshoot with a difference. They needed pictures to accompany a press release for their research into urine-powered fuel cells (see what I did in the headline? So droll…) So, forget rechargeable batteries, these new cells take a trickle charge!

It’s not easy working in gown and goggles (a prerequisite of being in the lab) and there was some time pressure and not a huge amount of space to work in, it being a working lab, but by the end of the session I’d captured a range of shots suitable for different outlets.

What I perhaps hadn’t appreciated was just how far and wide the images would go. I knew they were being distributed by the university press office and Press Association, and they appeared on the BBC and Sky News websites, many newspaper sites (as well as in print) and on industry and tech-oriented websites.

So next time urine the need for some PR, why not give me a call? Sorry, I couldn’t resist.

Below is a selection of hits from around the web. Click to enlarge.

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